Heritage Smokehouse

BRANDING & SIGNAGE

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Dine Surrounded by Knotty Pine.


Owner & Chef George Marsh’s plan for the interior of his new restaurant is for it to evoke the look and feel of “your grandparents’ old basement bar,” complete with knotty pine paneled walls throughout. The name Heritage is part homage to this aesthetic and part reference to the Heritage Pigs he sources for pork.
With this in mind, I took inspiration from items of the era—1950’s beer cans, mid-century matchbooks, old signs—and presented four logo concepts that achieved this aesthetic each in different ways. The chosen concept consists of a red diamond with a custom angled script that looks like it was plucked right out of the 50’s or 60’s. Signage, illustration, and additional supporting graphics followed with each design taking stylistic cues from mid-century design. Lastly, I designed a robust collection of graphics for promotional items and merchandise including three matchbooks, t-shirts, and badges for different uses such as coasters, stickers, stamps, and in-store signage.
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