Under Armour Fat Tire Logotype

Logotype for the Under Armour Fat Tire line of outdoor running and hiking shoes. Under Armour teamed up with Michelin to create an outsole with the tread like that of a mountain bike tire. The logotype features custom lettering that mimics the imprint that bike tires leave in the dirt and mud.

Footwear Design by Dave Dombrow.

Design Work

  • Lettering
  • Logo Design